Last updated: May 8, 2026.
Who we are
This site, Tools of Time (blog.camerawest.com), is the editorial journal of Camera West, with offices in San Francisco, Palm Springs, and SoHo. We publish camera, watch, and lens reviews; event recaps; and conversations with photographers. Throughout this policy, “we”, “our”, and “us” refer to Camera West and the Tools of Time editorial team.
Information we collect
Information you provide
When you subscribe to our newsletter, leave a comment, or contact us directly, you may share information such as your name, email address, and any message content you write. We use this information to fulfill your request — sending the newsletter, publishing your comment, replying to your inquiry — and we do not sell it.
Automatically collected information
Like most sites, we automatically collect non-identifying technical information when you visit, including your IP address, browser type, the pages you view, and the time and length of your visit. We use this information to understand traffic patterns and improve the site.
Cookies and tracking
We use cookies to keep the site working (essential cookies), measure how visitors use it (analytics cookies), and remember preferences across visits. You can disable cookies through your browser; some site features may not work as well as a result.
Third parties
We use trusted third-party services to operate the site. These services may receive limited information from your visit. They include, but are not limited to:
- WP Engine — site hosting
- Disqus — comment management
- Shopify / camerawest.com — when you click product links
- Analytics — anonymized site-traffic analysis
- Newsletter delivery — for subscribers only
Each service operates under its own privacy policy. We encourage you to review those policies if you want to know how those services handle data.
How long we keep information
We keep newsletter subscriptions until you unsubscribe. We keep comment content for as long as the post exists; you can request deletion at any time. We retain technical logs for a short rolling window for security and debugging purposes.
Your rights
Depending on where you live, you may have the right to access the data we hold about you, request its correction or deletion, or opt out of certain uses. To make a request, email us at the address below.
Children’s privacy
Tools of Time is not directed to children under the age of 13. We do not knowingly collect personal information from anyone under 13.
Changes to this policy
We may update this policy from time to time. The “Last updated” date at the top of this page reflects the most recent revision. Material changes will be announced on the site.
Contact us
For privacy questions or requests, email us at support@camerawest.com