Carlo Velasquez

Hello, My name is Carlo Velasquez and I am the Content Manager at Leica Store San Francisco. I have a strong background in street photography, use of natural light, and in-depth applied knowledge in all aspects of film production. I work primarily with 35mm film and the Leica M-A is my everyday carry camera. However, I am very well versed in the Leica digital systems as well as regularly make use of the current Leica M cameras as well as the Leica SL2-S for video production.

PhotoWalk & PhotoSlam with Dave Herring Recap

Carlo Velasquez, 3 weeks ago 2 min read

On Saturday, November 15, 2025 we collaborated with San Francisco–based artist Dave Herring, for a special Fall PhotoWalk & PhotoSlam. The...

A Few Frames, In The Field, Leica, Leica Gear, Photo Gear, Photography

Few Frames: Leica 28-70mm f/2.8 Vario-Elmarit-SL ASPH & Leica SL3-S

Carlo Velasquez, 1 month ago 2 min read

The general 24-70mm zoom has been a staple for photojournalist, travelers, as wells as many beginners, earning its place in...

Exclusive Look, Featured, First Look, In The Field, Leica, Leica Gear, News, ...

Why the EVF? – A Guide to the Leica M EV1

Carlo Velasquez, 2 months ago 10 min read

What makes the Leica M – The Leica M? Is it the camera body? The optical rangfinder? or is it...

Exclusive Look, Featured, In The Field, Leica, Leica Gear, Photography

Leica M4-P Half Frame: The Camera That Technically Doesn’t Exist

Carlo Velasquez, 3 months ago 9 min read

Little Known Facts & Speculations: The Leica M4-P Half Frame (HF) is real! Supposedly, only 10 were made in Midland...

Featured, Happenings, In The Field, Leica, News, Photography

Bae Area Film x Leica Store San Francisco 2025 Recap

Carlo Velasquez, 5 months ago 2 min read

On Saturday, July 19, 2025, Bae Area Film and Leica Store San Francisco teamed up for a special summer photowalk! This time...

Featured, Happenings, In The Field, Leica, News, Photography, Week In Focus...

Destination: Tokyo with Mark de Paola – Workshop Recap

Carlo Velasquez, 6 months ago 2 min read

Mark de Paola and Camera West/Leica Store San Francisco teamed up for an unforgettable week in Tokyo, Japan May 22-30, 2025,...

Featured, Leica, Thumbprints & Signatures

Thumbprints & Signatures: Leica 43mm f2 Apo-Summicron ASPH

Carlo Velasquez, 8 months ago 4 min read

In this latest installment of Thumbprints & Signatures we dive back in to the continued lore and legacy of the...

A Few Frames, Leica, Photography, Vintage Tools

A Few Frames: Kinoptik 75mm f2.0 Apochromat

Carlo Velasquez, 8 months ago 5 min read

Kinoptik Paris were originally cine lenses that are known for their high resolution and unique bokeh. The out of focus...

Featured, Happenings, In The Field, Tools of Time Stories

Pola-Con Bay Area 2025

Carlo Velasquez, 9 months ago 3 min read

The world’s first annual three-day instant film photography convention, PolaCon Bay Area Instant Film Society , returned to the Bay...

A Few Frames, In The Field, Photo Gear, Tools of Time Stories, Vintage Tools

A Few Frames: Fujifilm GSW 690II

Carlo Velasquez, 9 months ago 3 min read

Dubbed “The Texas Leica”, The Fujifilm GSW 690II is 6×9 medium format rangefinder camera produced from 1985-1992. This fully mechanical...

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